I went to a blog conference last fall. It was a nice experience and I got to connect with a lot of bloggers I already knew and meet some new ones, which was fun. At the conference I got overloaded with info, took tons of notes, and honestly... haven't touched any of that stuff since. But one thing I remember was talk about your blog having a mission statement. My readers are supposed to know what I'm about and what they can expect from me.
Well, that's all well and good, but that isn't me. I don't want a mission statement! Right now I focus on food as often as I have something to say about it, likely bore you with how much fun I have with my friends, post too many pictures of Bauer, and just generally rant. I get swept up in the cycle of blogging just to blog and often need to remind myself why I'm here in the first place.
1. To make friends
2. To document my life as it is now.
Mission statements are good for some people. If you are working to build a brand so that you can write sponsored posts or ask bloggers to sponsor you, then maybe a mission statement is necessary to focus your posts and let people know what they're spending their hard-earned money on. But I have been thinking about it a lot, and I AM my brand; my brand isn't something to curate and cultivate because it's sitting right here typing this post for you. Whatever I am should be reflected in my blog every single day. So while some days I might think I have a great idea for a blog post that will generate great comments, if it doesn't reflect something happening to me or that I'm feeling that I want to share, then I don't want to post it. I'll narrow it down to 140 characters and share it via twitter instead.
Bauer gives serious stink eye when I don't follow my non-mission mission statement.
So potential brands and readers old and new - the mission of this blog is just to document who I am here and now and what's happening in my head. Some days it rambles and some days it lists but at the end, it's just me being me. That mission is enough for me and I hope it's enough for you, too.