Tuesday, February 4, 2014

my non-mission statement mission statement

I like to blog about blogging so I hope you like to read about it. It's something that I assume we have in common since I assume my blog friends are the only ones reading this, though I'm sure some lurkers are, too (Hi! Join the fun!). So today I want to talk about something bloggy: Mission Statements.

I went to a blog conference last fall. It was a nice experience and I got to connect with a lot of bloggers I already knew and meet some new ones, which was fun. At the conference I got overloaded with info, took tons of notes, and honestly... haven't touched any of that stuff since. But one thing I remember was talk about your blog having a mission statement. My readers are supposed to know what I'm about and what they can expect from me.

Well, that's all well and good, but that isn't me. I don't want a mission statement! Right now I focus on food as often as I have something to say about it, likely bore you with how much fun I have with my friends, post too many pictures of Bauer, and just generally rant. I get swept up in the cycle of blogging just to blog and often need to remind myself why I'm here in the first place.

1. To make friends
2. To document my life as it is now.

...That's it.

Mission statements are good for some people. If you are working to build a brand so that you can write sponsored posts or ask bloggers to sponsor you, then maybe a mission statement is necessary to focus your posts and let people know what they're spending their hard-earned money on. But I have been thinking about it a lot, and I AM my brand; my brand isn't something to curate and cultivate because it's sitting right here typing this post for you. Whatever I am should be reflected in my blog every single day. So while some days I might think I have a great idea for a blog post that will generate great comments, if it doesn't reflect something happening to me or that I'm feeling that I want to share, then I don't want to post it. I'll narrow it down to 140 characters and share it via twitter instead.

Bauer gives serious stink eye when I don't follow my non-mission mission statement.

So potential brands and readers old and new - the mission of this blog is just to document who I am here and now and what's happening in my head. Some days it rambles and some days it lists but at the end, it's just me being me. That mission is enough for me and I hope it's enough for you, too.

Glossy Blonde

24 comments:

  1. in my opinion, mission statements are like resume cover letters - no one reads them. why not? because we want to get right to the meat of the person/blog.

    my mission statement would be: i'm a cheap bitch who loves to swear and tell sarcastic jokes and writes about nothing. enjoy! haha :)

    kathy
    Vodka and Soda

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  2. Love this! I totally thought this post was going somewhere else and then of course it went in the right direction. Well, the right direction in my opinion. ha
    I love you being you and reading about you and life in Houston and not dishwasher detergent or something like that. Keep on keepin' on. :)

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  3. Kelli did a good post about hers a few weeks (maybe months?) back. I guess my mission statement would be this: do whatever I want! haha

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  4. It is enough for me!! Mine would be good food, good fun, good deeds, good laughs.

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  5. OMG bauer's stink eye!!! He's a crazy kid! I'm with you on the whole "no mission statement" thing. I don't like limiting myself. When people visit my blog I hope they know what to expect from me because it's me--not because of some mission statement.

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  6. I think of your blog title as your mission statement. Some blog titles (like mine) don't tell you what the blog or the person is about. Your blog title tells me exactly what I'm going to get when I show up. :)

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  7. love the cat stink eye! Gracie has the dog version. So funny!

    I don't have a mission statement either. Like you, I just blog to make friends and document what's going on in my life and my little rants. Simple as that.

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  8. That face is awesome! And I love your mission statement. Pretty much the same reason I blog too. I want it to be fun and nothing else. My job is stressful enough I don't need something that's supposed to be fun being stressful too!

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  9. I've never seen a blog mission statement and I'd never read one. I should be able to get what your mission is by reading your posts daily. If I don't get it, chances are I won't read you much longer. LOL

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  10. Yayy for bloggy friends! I started blogging as a distraction and it turned into something fun. I definitely don't have a mission statement but could copy what you have now!

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  11. I think this is so helpful in order to hone in on the direction of your blog. That stink eye pic is priceless!

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  12. I like your non-mission, mission statement!

    I am the same way. I mainly blog to document my life. And it always surprises me when strangers find it interesting!

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  13. I don't have a mission statement for my blog, but if I did, it would be similar to yours. I do get sponsored posts and blogger sponsors, but that's not the reason for my blog, it's just an added perk and something that kind of just happened. I blog as an escape from reality to be creative and inspired - which is how I'd like my readers to feel as they read. Great post and thanks for making me think about my mission statement & purpose for blogging!

    xo Megan, Lush to Blush

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  14. I don't want my blog to feel like a job. I am with Bauer. NO mission statements! I tend to like the blogs that are more honest anyway, and not about the numbers or business side of things.

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  15. That's so neat that you attended a blog conference. It's on my bucket list ... which one did you go to? Mission Statements are great - they definitely give you a focus, especially here in blogland where ideas and inspiration soar! That's a really thought provoking line "I am my brand" ... I've never really thought about blogging like that before :) xo

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  16. I think that's a great mission statement ;)

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  17. just a little bit of me, being me.

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  18. I love your non-mission statements.. probably because they're exactly like mine. Yay!

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  19. All I can say is "ditto!!!" I'm so glad you wrote this. And I love Bauer's face. It's like your own personal grumpy cat. Except he's like "watch yo mouth" cat or "seriously, lady?" cat.

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  20. I think that's the best mission statement I've ever read! In the end, this is your blog and should be a reflection of you. We're not all the same. And we're not the same within ourselves every day. Gotta take each one as they come! :)

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  21. I love it! It's honest and that's what makes it great. I'd never heard of the term mission statement before but it's just got me thinking. Great post :)

    Yasmeen x
    http://themirroraffects.blogspot.co.uk

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  22. I know exactly how you feel. Before I started my blog I read everything on how to have a "successful" blog and everyone said to have a focus. I decided that was impossible, unless my focus was being a confused 21 yr old

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  23. I'm the same way with my blog. It's a reflection of my life right now, and I love the blogging community, so if I want to post something, I'll post it, whether it "matches" my other posts or not. I've tried to be more intentional, but I enjoy blogging so much more when I just write what I want. Also, best cat stink eye ever!

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  24. I love the idea of "I am my brand!" (In fact, that could be your non-mission mission statement right there). This was a really interesting post for me to read because as a niche blogger, I do think about dumb things like mission statements, taglines, branding, etc. Every time I start thinking about it I come back to the idea that I just want to be myself! I'd never want to box myself up into a little tiny package, and I'm glad you don't either. That's why we love your blog!

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I like comments and read them all but I'm not great about responding to them, so please don't be offended. I would much rather visit your blog instead!